SEO and analytics only help when they are connected to decisions. In the first 90 days, aim for a clean crawlable site, accurate conversion events, and a short weekly review ritual.
Start with technical hygiene: unique titles and descriptions, sensible heading structure, XML sitemap, robots rules, and fast Core Web Vitals. Fix broken links and thin pages before publishing more content.
Map conversions to real business outcomes. Form submits, WhatsApp clicks, calls, and checkout starts matter more than vanity pageviews. Configure GA4 events so marketing and sales discuss the same numbers.
Publish content that matches search intent you can serve. Local service pages, product explainers, and comparison articles work when they answer the questions your buyers already ask on calls.
Review weekly, not obsessively. Look at landing pages, organic queries, and conversion rates. Change one thing at a time so you can tell what moved the needle.